---
updatedAt: 2025-10-16T13:27:22.000Z
agentTools:
  projectIndex: https://developer.bitpay.com/llms.txt
---

# Marketing

Marketing Best Practices for BitPay Merchant Partners

Proper marketing is critical to the success of your partnership with BitPay.

According to a report by Forrester Consulting:

* Average order value of purchases made with cryptocurrency is greater than 2x that of purchases made with fiat currency
* Businesses may see up to a 40% increase in new customers
* BitPay saves businesses an average of 1.25% on payment processing fees
* Eliminates chargeback risk

Achieving these benefits requires a customer base that is well aware of your acceptance of BitPay as a payment option.

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<div class='accordion'>
  <details>
    <summary>Brand Guide and Merchant Marketing Resources</summary>
    <div>
      <p>
        BitPay's brand guide is available <a
        href='https://www.bitpay.com/brand'>here</a>. Please
        review this guide during your BitPay implementation and make sure you are following our best practices.
        Important takeaways include:
      </p>
      <ul>
        <li>Acceptance mark included on your website
          <ul>
            <li>This lets customers know that BitPay is a supported payment option</li>
            <li>Do not alter any of BitPay's artwork or create your own payment mark</li>
          </ul>
        </li>
        <li>List BitPay alongside other payment options at checkout
          <ul>
            <li>Do not use terminology like "Pay with Crypto" as an alternative to "BitPay"</li>
          </ul>
        </li>
        <li>Make sure to use a BitPay payment button on the final checkout / payment screen</li>
        <li>Include BitPay FAQ type messaging on your website in at least one of these places
          <ul>
            <li>At checkout</li>
            <li>Dedicated landing page</li>
            <li>Payment options page</li>
            <li>Help / FAQ page</li>
          </ul>
        </li>
      </ul>
      <p>Please do your best to adhere to these guidelines in order to be listed on BitPay's merchant directory.</p>
    </div>
  </details>

  <details>
    <summary>Merchant Directory</summary>
    <div>
      <p>
        Once you have implemented BitPay's required branding on your website, your business can be added to BitPay's <a
        href='https://bitpay.com/directory'>merchant directory</a>. Use the "add my business" button to request your
        company's addition to the site.
      </p>
    </div>
  </details>

  <details>
    <summary>Customer Outreach</summary>
    <div>
      <p>BitPay recommends the following actions after launching your integration:</p>
      <ul>
        <li>Public announcement (preferably a press release) that you now accept cryptocurrency payments via BitPay</li>
        <li>Social media posts tagging BitPay
          <ul>
            <li>Twitter -&nbsp;<a target='_self' href='https://twitter.com/BitPay'>https://twitter.com/BitPay</a></li>
            <li>Facebook -&nbsp;<a target='_self' href='https://www.facebook.com/BitPayOfficial/'>https://www.facebook.com/BitPayOfficial/</a>
            </li>
            <li>Instagram -&nbsp;<a target='_self' href='https://www.instagram.com/bitpay'>https://www.instagram.com/bitpay</a>
            </li>
            <li>LinkedIn -&nbsp;<a target='_self' href='https://www.linkedin.com/company/bitpay-inc-'>https://www.linkedin.com/company/bitpay-inc-</a>
            </li>
          </ul>
        </li>
        <li>Blog post on your website, which will also help with SEO (use keywords: bitcoin, cryptocurrency, crypto,
          etc.)
        </li>
        <li>Notifying customers via regular communication channels, such as email or newsletters</li>
      </ul>
    </div>
  </details>
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